China Insights

How could you describe your wine to a Chinese consumer?

Are new consumers more interested in varieties or regions and what does this mean to you?

Please join us for breakfast where these questions will be explored.

GWRDC is currently funding research into the perceptions of Australian wine held by the Chinese consumer.

In 2013 we presented the first wave of information. This year, Professor Larry Lockshin and Drs Armando Corsi and Justin Cohen (Ehrenberg-Bass Institute for Marketing Science) will provide the latest findings and detail how this information can benefit your business.

Workshop details

Barossa Valley

McLaren Vale

Mornington Penisula 

CONTACT DETAILS: Abbey Flanagan, Communications Coordinator, 08 8273 0500,