Connecting research to business: Second wave of China Insights workshops – Media Release

How could you describe your wine to a Chinese consumer?

Are new consumers more interested in varieties or regions and what does this mean to you?

These are the types of questions to be explored at the Grape and Wine Research and Development Corporation’s (GWRDC) next China Insights workshop series.

The latest insights on Chinese consumer wine preferences will tour as a workshop series through three wine regions: the Barossa, McLaren Vale and Mornington Peninsula, in April and May this year.

Presenters include Professor Larry Lockshin and Drs Armando Corsi and Justin Cohen from the Ehrenberg-Bass Institute for Marketing Science who will present the latest research on Chinese consumer wine preferences and translate this research into practical advice and tools to benefit wine businesses.

‘One of our key 2013-14 goals in our Consumer Insights program was to examine Chinese consumer perceptions and how Chinese consumers describe sensory preferences’, said GWRDC Executive Director Dr Stuart Thomson.

‘The overarching theme of all our workshops is to connect research to business, and these workshops will equip attendees with the essential knowledge needed to improve their business with Chinese consumers’, he said.

More details and online bookings for upcoming China Insights workshops in April and May can be accessed on the GWRDC events page.

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Background
GWRDC invests in and directs research, development and extension (RD&E) along the whole value chain ‘from vine to glass’ to support a competitive Australian wine sector.

We collaborate with our key stakeholders to coordinate and direct our investments to best address the sector’s RD&E priorities. GWRDC is funded by grapegrowers and winemakers, who pay levies on the annual winegrape crush, and the Australian Government, which provides matching funds.

For further information:  Abbey Flanagan, Communications Coordinator
Ph: 08 8273 0500 Email:  abbey@gwrdc.com.au