Extension & adoption

Register your interest – Australian Wine Flavours Card

Australian Wine Flavours Card_web header

Register your interest below to receive a free copy of the Australian Wine Flavours Card.

The Australian Wine Flavours Card is a tool based on research by the University of South Australia. It helps wine businesses identify descriptors for Australian wine that are easily understood by Chinese customers.

The Card can be used at cellar doors or anywhere where wine businesses guide their Chinese customers through the tasting process, as it links an English sensory term to the equivalent identified by the Chinese consumers in the research project.

A charge of $2.25 per card (+ p&h) will apply to orders of more than five copies of the Australian Wine Flavours Card.