Media release – GWRDC connects research to business with #INseries workshops
The Grape and Wine Research and Development Corporation (GWRDC) will present the latest insights on Chinese consumer wine preferences in the first INseries events kicking off in May.
‘China Insights’ will be the first topic addressed in the INseries breakfast workshops, taking place in five of the top Australian wine regions exporting to China – McLaren Vale (23 May), the Barossa Valley (24 May), the Hunter Valley (27 May), the Yarra Valley (28 May) and Margaret River (30 May).
Professor Larry Lockshin from the Ehrenberg-Bass Institute for Marketing Science will present the latest research on Chinese consumer wine preferences, with marketing strategist Angie Bradbury from Dig&Fish then translating this research into practical advice and tools to benefit wine businesses.
‘A key goal of our new five-year research, development and extension plan is ensuring that the outcomes of research are taken up by the sector to innovate,’ said GWRDC Executive Director Dr Stuart Thomson.
‘Our challenge is to ensure that R&D outcomes are made accessible and valuable to the Australian grape and wine sector so that business practices can be constantly improved and refined. The overarching theme of all INseries workshops will be to connect research to business,’ said Dr Thomson.
‘We know that people’s time is valuable, so the China Insights workshops will be held over breakfast so attendees can hear the latest research, understand how to apply it in their business, and then get on with their day’, he said.
Other workshop topics to be offered over the next 12 months as part of the free INseries program supported by the GWRDC Innovators’ Network will span viticulture, winemaking and wine marketing.
‘It is our goal to engage with all wine regions. The INseries will cover a range of topics and we plan to hold events in as many regions as possible for which these topics are most relevant,’ said Dr Thomson.
All INseries workshops will be filmed to make the information available to those who cannot attend. Key outcomes of the workshops will also be shared with GWRDC Innovators’ Network members.
For more details about the upcoming China Insights workshops in May, click here.
To register your attendance at any of the five China Insights breakfast workshops, email firstname.lastname@example.org
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