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The China Wine Barometer (CWB): a look into the future

  • Date: 2014-04-08
  • Author: Corsi, Dr Armando

This report presents the findings of the first wave of the Wine Australia funded project “The China Wine Barometer (CWB): A look into the future”.

This research extends and compares Wine Intelligence’s Vinitrac® for China with a survey developed by the Ehrenberg Bass Institute for Marketing Science to track the preferences, purchases, and usage occasions of Chinese wine consumers in a range of first and second tier cities twice a year over a three year period.

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